Our Privacy Policy

At the Waterloo Hub Hotel Ltd, we stress the importance of privacy and are committed to earning the trust of our guests by adopting high standards for the protection of personal information. Our policy outlines the type of personal information we collect and receive and in order to comply with the general data protection regulation, this includes the circumstances in which we collect or receive personal information, the policies and procedures we have established outlining its use, storage, length of time we hold data for and for sharing certain types of personal information in certain limited circumstances. The procedures you should follow if you have any questions or requests in respect of your personal information or our policies and procedures and the person to whom such questions or requests should be directed, and the means by which to communicate with that person. The Waterloo Hub Hotel privacy policy also highlights the procedure we are following in order to keep your personal data accurate and where necessary up to date as well as the procedure we would follow in case of a data breach.

In this policy Waterloo Hub Hotel Ltd and its affiliated companies, as they may exist from time to time.

In this policy, personal information means information about you that is personally identifiable like your name, address, e-mail address, phone number, IP address and that is not otherwise publicly available and is not part of your work identification.

It also includes information on guest preferences and usage, when such information is supplied to or recorded by the Waterloo Hub Hotel in the course of transacting business with an individual.

The Privacy Protection Policy does not apply to information regarding the Waterloo Hub Hotel Ltd corporate customers. However, such information is protected by other Waterloo Hub Hotel Ltd policies and practices and through contractual arrangements.

How you may provide us with your personal information

• By making a reservation, checking-in and by using Waterloo Hub Hotel Ltd services either directly or via our booking engine provider MEWS who is a third party supplier
• By registering with our newsletters
• By providing it to us in communications regarding service delivery such as comment cards, emails, review
• By providing the information to us by participating in a marketing initiative
• By visiting our website, and social media page
• Below we will outline the type of information typically collected in each of these circumstances, the reasons for doing so, how we will use it, store it and how long we keep it for

Making a reservation

When making a reservation or using Waterloo Hub Hotel services, it is necessary to have information to identify you, contact you and to process your purchase and requests. This information usually includes your name, address, phone number, e-mail address, credit card number, expiration date, and language preference. It may also include if you choose to share that information with us, your preferences regarding the delivery of your services such as the type of room, type of bed, and the like.

We also offer exclusive discounts from time to time that may have qualifying criteria. Sometimes we offer special offers to, for example, seniors or children. To assess your eligibility and process your reservation correctly, we need to record your date of birth at the time of booking. You may be required to provide personal identification with your date of birth to verify this upon check-in.

The Waterloo Hub Hotel is a hotel located in London, UK. Your personal information is shared with employees involved in delivering the service to you to the extent necessary for them to do so and to process the transaction.

From time to time, we offer packages or other services that involve third parties. If you are partaking in such a package or service, your

personal information will be shared with that third party to the extent necessary to provide that service and process the purchase or request.

The Waterloo Hub Hotel Ltd may use the information you provide to send you offers and information about the Waterloo Hub Hotel services and those of select third parties. Your information will not be given to these third parties but rather the offer of the third party will be provided to Waterloo Hub Hotel Ltd which will manage the distribution.

All data collected through the process of a booking or transactions will be kept for 6 years accordingly to the tax legislation requirement, with the exception of digital Credit Card details which are automatically erased 24 hours after check out. Physical credit card details will be destroyed within two weeks following check out.

Information provided to us in communications regarding service delivery such as comment cards, emails, and reviews

Information provided to us in such a fashion will be used solely to record your comments, communicating with you in respect of them, reviewing them with the subject hotel and hotel personnel, to recognise employees for excellence of service delivery and for developing improvements in service delivery.

The Waterloo Hub Hotel Ltd offers you the ability to receive targeted, timely notification of time-sensitive offers 

To sign up for this service, we require you to provide us with your e-mail address, first name, last name, language preference, and country of residence. Based on the lawful basis of consent, you are required to opt-in if you would like to receive our newsletter and offers. By opting in you give your consent for us to keep your data for six years. You may unsubscribe at any time using the link provided on every e-mail message, and you will no longer receive e-mail offers and promotions for the specified subscription or website, as the case may be. You may at any time in the future opt-in to receive e-mail offers.

By visiting one of our websites and social media pages

We use “cookies” on our websites. Cookies are pieces of information that an Internet site transfers to your hard drive for record-keeping purposes. The use of cookies is an industry-standard – you’ll find them almost everywhere on the Internet. The Waterloo Hub Hotel uses cookies to recognise visitors when they return to our sites. Once we know it is you, we can customise your online visit.

We may also evaluate our content and services and tailor our websites, for visitors, based on other information we collect. Such as IP addresses, which are numbers assigned to your computer whenever you use the Internet, pixel tags (or clear gifs), and the type of Internet browser or operating system you are using. This information is collected in the aggregate, but we may tie it to your personal information through cookie use as described above.

We use Hotjar and Google Analytics to measure how visitors interact with content on our websites. We also use Facebook Custom Audiences to ask Facebook to show you ads that are customised based on your interaction with our websites or our Facebook applications and to measure how you interact with those ads. All of these services use cookies and similar technologies, such as web beacons, tags, and embedded scripts, to record information about your interaction with our websites. Additional information on how these services use such technologies can be found on Google’s website, and Facebook’s website. The principles summarise how Google protects information collected through Google Analytics. Facebook’s Data Use Policy describes how Facebook protects information collected through Facebook Custom Audiences.

Why we collect personal information

1. To establish and maintain a responsible commercial relationship with you and to provide ongoing service. On the basis of your consent, we may securely hold your data for marketing purposes and will store proof of your consent. You may also withdraw your consent concerning the use of your personal information for marketing purposes or at any time. E-mail us at GDPR@hotelwaterloo.com using ‘Unsubscribe’ as the subject line, and provide us sufficient personal identifiers so we can act effectively on your request.
2. To understand your needs and preferences. We maintain a record of the products and services you receive from us, and we may ask for additional information so that we can serve you better. For example, we may record your preference for a type of room. This information will be held on the basis of legitimate interest for a maximum of 20 years in our PMS and will only be processed in case of rebooking.
3. To develop, enhance, market or provide products and services. For example, we look at our guests’ use of our services so that we can understand better how to improve our services. This data will be held for a maximum of a year. After a year the data will be processed anonymously for us to build statistics on market trends.
4. To manage and develop our business and operations. For example, we analyse guest patterns of usage of our hotels and services to help us manage them efficiently and plan for future growth. This data will be held for a maximum of a year. After a year the data will be processed anonymously for us to build statistics on market trends.
5. To meet legal and regulatory requirements. With regards to the tax legislation, we have the obligation to keep invoices and registration cards for 6 years. After check out this data is safely stored and is not subject to any more processing unless it is requested by a legal authority.

When do we disclose personal information?

We disclose personal information only in these limited circumstances:

1. We may disclose a guest’s personal information to a person who, in the reasonable judgment of the Waterloo Hub Hotel, is seeking the information as an agent of the guest – for example, a travel agent who is booking a reservation on behalf of the guest.
2. Personal information will be shared with the Waterloo Hub Hotel for which your reservation has been made so that they may provide the services you have reserved.
3. Personal information will be shared with a third party involved in supplying the guest with the services they have purchased to the extent necessary to effect the supply and the processing of the transaction.
4. Personal information may be shared with a third party retained by the Waterloo Hub Hotel to perform functions on its behalfs such as reservations handling, data processing or storage, guest surveys or research.
5. Personal information may be shared with an agent retained by the Waterloo Hub Hotel to evaluate a customer’s creditworthiness or to collect a customer’s account.
6. Personal information may be shared with a public authority or an agent of public authority if in the reasonable judgment of the Waterloo Hub Hotel it appears that there is an imminent danger to life or property which could be avoided or minimised by disclosure of the information, or which disclosure is compelled by legal authority.

Any such disclosure of a guest’s personal information by the Waterloo Hub Hotel to a third party will be made only on a confidential basis conditioned upon the information being used only for the purpose for which it has been disclosed.

In order to make sure your data is safe and secure we make sure our partners and third party respect the general data protection regulation by checking and keeping a copy of their own privacy policy

Principles

1. The Waterloo Hub Hotel will not collect, use or disclose your personal information for any other purpose than those identified above, except with your consent.
2. The Waterloo Hub Hotel will protect your personal information with appropriate security safeguards.
3. The Waterloo Hub Hotel will take appropriate steps to protect the confidentiality of your personal information when dealing with third parties.
4. The Waterloo Hub Hotel will strive to keep your personal information as accurate and up to date as is necessary for the purposes identified above.
5. The Waterloo Hub Hotel will honor your request to access your personal information within a month following your inquiry. Please note that if GDPR advice that request can be made via any channel but we recommend you to send us an email at GDPR@hotelwaterloo.com for best practices.

You are always free to refuse to provide personal information to us. However, in either case, this may limit our ability to serve you.

If you have questions or concerns about our privacy practices or wish to request in respect of your personal information, please contact our marketing department at GDPR@hotelwaterloo.com or if you prefer by writing to us at:

Waterloo Hub Hotel Ltd
54 Kennington Road
Lambeth
London
SE1 7BJ